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  <title>devinhedge's blog</title>
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  <updated>2008-02-03T10:07:59-05:00</updated>
  <entry>
    <title>Never forgetting</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/never_forgetting" />
    <id>http://www.devinhedge.com/content/never_forgetting</id>
    <published>2009-01-05T16:30:53-05:00</published>
    <updated>2009-01-05T16:30:53-05:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Modern history, American" />
    <summary type="html"><![CDATA[<p>On September 11, 2001 I watched the world change in front of my eyes, just as my father saw the world change when Sputnik went up on October 4, 1957, and his father listened to FDR's "Day of Infamy" speech on December 8th, 1941. I have an edited version of <a href="http://www.amazon.com/gp/product/B00000JOV1?ie=UTF8&amp;tag=designsbydevi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00000JOV1" target="_blank">Jewel's "Hands"</a> with all the sound bites from Sept. 11th on my iPod just to remind me how important eternal vigilance is.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>On September 11, 2001 I watched the world change in front of my eyes, just as my father saw the world change when Sputnik went up on October 4, 1957, and his father listened to FDR's "Day of Infamy" speech on December 8th, 1941. I have an edited version of <a href="http://www.amazon.com/gp/product/B00000JOV1?ie=UTF8&amp;tag=designsbydevi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00000JOV1" target="_blank">Jewel's "Hands"</a> with all the sound bites from Sept. 11th on my iPod just to remind me how important eternal vigilance is.</p>
    ]]></content>
  </entry>
  <entry>
    <title>Wikipedia entry accepted</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/wikipedia_entry_accepted" />
    <id>http://www.devinhedge.com/content/wikipedia_entry_accepted</id>
    <published>2009-01-05T11:53:54-05:00</published>
    <updated>2009-01-05T11:54:40-05:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Politics" />
    <summary type="html"><![CDATA[<p>I don't know whether to rejoice or cry at the fact that Wikipedia just accepted in whole my edits to the entry <a href="http://en.wikipedia.org/wiki/Culture_of_entitlement" target="_blank">"Culture of Entitlement"</a>. They also upgraded the validity of the entry from being biased to valid.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>I don't know whether to rejoice or cry at the fact that Wikipedia just accepted in whole my edits to the entry <a href="http://en.wikipedia.org/wiki/Culture_of_entitlement" target="_blank">"Culture of Entitlement"</a>. They also upgraded the validity of the entry from being biased to valid.</p>
<p>I was compelled to edit it after running into several people in Florida, and then one trusted source in DC that says they are increasingly seeing people that are basically expecting President Obama to solve all thier problems, including employment. One lady from Indiapolis, who is currently living in her broken-down car on Connecticut Ave. has told authorities that she is expecting a job from the President on the January 21st because he told her so on television.</p>
<p>This is scary stuff because there is an entire sub-culture out there that is expecting to either have a job provided for them or have a check written to them because they voted for Barack Obama. Forget personal responsibility or common sense. One official in Florida told me that people are <a href="http://www.biblegateway.com/passage/?search=II%20Thessalonians%203:6-15;&amp;version=50;" target="_blank">acting like the Thessalonians.</a> I hope that isn't the case. If so what is going to happen when these same people wake up and realize that Obama isn't the Messiah and that "Obama's [NOT] gonna' take care of that".</p>
    ]]></content>
  </entry>
  <entry>
    <title>Dear Constiuents: I DON&#039;T CARE ANYMORE</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/dear_constiuents%3A_i_don%2526%2523039%3Bt_care_anymore" />
    <id>http://www.devinhedge.com/content/dear_constiuents%3A_i_don%2526%2523039%3Bt_care_anymore</id>
    <published>2008-12-11T13:56:03-05:00</published>
    <updated>2008-12-11T13:56:03-05:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Politics" />
    <summary type="html"><![CDATA[<p>I went to outgoing U.S. Senator John Warner’s website to tell him not to support any bailout of the auto makers and <a href="http://warner.senate.gov/public/index.cfm?FuseAction=Contact.ContactForm" target="_blank">this</a> is what I found: Kiss off! I don’t care. Despite the fact that the future, former Senator from the Great Commonwealth of Virginia will be voting either for or against the auto-manufacturers’ bailout program he no longer has a electronic form for constituents to advise him how they want him to vote.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>I went to outgoing U.S. Senator John Warner’s website to tell him not to support any bailout of the auto makers and <a href="http://warner.senate.gov/public/index.cfm?FuseAction=Contact.ContactForm" target="_blank">this</a> is what I found: Kiss off! I don’t care. Despite the fact that the future, former Senator from the Great Commonwealth of Virginia will be voting either for or against the auto-manufacturers’ bailout program he no longer has a electronic form for constituents to advise him how they want him to vote.</p>
<p>For me, this further exacerbates my tenuous relationship with the GOP: they don’t get technology and are thus alienating their base of supporters. More and more each day, I see the GOP loosing touch with their constituency and for that matter, loosing touch with issues that matter to the average American.</p>
<p>As was true in 1787 and is still true today: all politics is local. The real meaning of this didn’t really hit home until I worked with the Alabama Constitutional Reform Committee in 2002 and the Cullman Area Chamber of Commerce from 2002 through 2003. The true meaning of the phrase “All politics is local” can be explained as follows: in order to connect with a constituency, you must find a local issue can be connected to a State, National or Global issue, then explain in 4<sup>th</sup> Grade terms how that State, National or Global issue is causing that local issue. You won’t get anywhere trying to explain Monetarist, Neo-Keynesian, or any other economic macro-economic theory effecting Joe Six-Pack. You have to make it personal and local.</p>
    ]]></content>
  </entry>
  <entry>
    <title>Onion video strikes a nerve to yours truly</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/onion_video_strikes_nerve_yours_truly" />
    <id>http://www.devinhedge.com/content/onion_video_strikes_nerve_yours_truly</id>
    <published>2008-09-02T06:52:37-04:00</published>
    <updated>2008-09-02T06:53:37-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Bookmarked Interests" />
    <summary type="html"><![CDATA[<p>There is nothing I can say that be remotely as funny and sarcastic as this video from The Onion. </p>
    ]]></summary>
    <content type="html"><![CDATA[<p>There is nothing I can say that be remotely as funny and sarcastic as this video from The Onion.<br />
<embed src="http://www.theonion.com/content/themes/common/assets/videoplayer/flvplayer.swf" type="application/x-shockwave-flash" allowScriptAccess="always" wmode="transparent" width="400" height="355" flashvars="file=http://www.theonion.com/content/xml/66316/video&amp;autostart=false&amp;image=http://www.theonion.com/content/files/images/MILITARY_TRAINING1.jpg&amp;bufferlength=3&amp;embedded=true&amp;title=%27Students%20First%20In%20Line%27%20Program%20To%20Offer%20Job%20Training%20At%20Needy%20Schools"></embed><br/><a href="http://www.theonion.com/content/video/students_first_in_line_program_to?utm_source=embedded_video">'Students First In Line' Program To Offer Job Training At Needy Schools</a><br />
It reminded me of how military recruiters seemingly prey on students from places like my home town, where there is apparent little opportunity beyond high school so teens are convinced that the only way out of the one-horse town is to join the military.</p>
<p>First, there is plenty of opportunity to create your own legacy if you just grab a bucket of courage to break from family's legacy and know where to look: the best place being to start with the Internet job databases to figure out what skills employers want.</p>
<p>Second, the fact that military recruiters have to resort to subversive tactics to recruit people into serving their country bothers me on so many levels. One that recruiters would stoop that low to make their numbers. Two, that Americans aren't lining up to give back to this Great Nation that has given The World so much opportunity to those that ask. While I don't believe in a conscripted military, if things are this bad would make sense to adopt Israel's model of compulsory service in order instill the same sense of nation that Israelis hold so dearly? I wish I knew the answer. </p>
    ]]></content>
  </entry>
  <entry>
    <title>Reasons not to be an iPhone 3G early adopter</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/reasons_not_be_iphone_3g_early_adopter" />
    <id>http://www.devinhedge.com/content/reasons_not_be_iphone_3g_early_adopter</id>
    <published>2008-09-01T15:21:51-04:00</published>
    <updated>2008-09-01T11:21:57-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <summary type="html"><![CDATA[<p>Ok... the <a target="_blank" href="http://www.apple.com/iphone">iPhone 3G</a> is just way kewl. However, there are lots of reasons to NOT not be an early adopter on any technology, much less the iPhone 3G. I'm a huge <a target="_blank" href="http://www.apple.com/">Apple</a> fan, most notably a <a target="_blank" href="http://www.apple.com/macosx/">Mac OSX</a> fan. Any really stable, "just works" operating system based on <a target="_blank" href="http://www.bsd.org/">BSD</a> is always fine by me.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Ok... the <a target="_blank" href="http://www.apple.com/iphone">iPhone 3G</a> is just way kewl. However, there are lots of reasons to NOT not be an early adopter on any technology, much less the iPhone 3G. I'm a huge <a target="_blank" href="http://www.apple.com/">Apple</a> fan, most notably a <a target="_blank" href="http://www.apple.com/macosx/">Mac OSX</a> fan. Any really stable, "just works" operating system based on <a target="_blank" href="http://www.bsd.org/">BSD</a> is always fine by me. Based on a few experiences in the Apple store at Tyson's Corner and then <a href="http://www.43folders.com/2008/07/23/dhh-iphone-20s-glitches" target="_blank">this post</a> at <a href="http://www.43folders.com/" target="_blank">43 Folders</a>, I think I'll wait for the first service pack before making the plunge. My <a target="_blank" href="http://www.wireless.att.com/cell-phone-service/cell-phone-details/?device=BlackJack%28TM%29+II+by+Samsung&amp;q_sku=sku1140027">Blackjack II</a> is still impressing me with the simplicity of the user interface and that it "just works". The key pad is awesome and once I added the <a target="_blank" href="http://www.opera.com/products/mobile/">Opera browser</a> for <a target="_blank" href="www.microsoft.com/windowsmobile/en-us/default.mspx">Windows Mobile 6</a>, life got really easy. In order to make the UI functional, though, I had to add a couple additional applications:</p>
<ul>
<li><a target="_blank" href="http://www.mobilewithstyle.com/">Home Screen Replacement</a></li>
<li><a target="_blank" href="http://www.resco.net/pocketpc/explorer/">Rosco Explorer</a></li>
<li><a target="_blank" href="http://www.shapeservices.com/en/products/details.php?product=im">IM+</a></li>
<li><a target="_blank" href="http://www.google.com/mobile/default/maps/index.html">Google Maps</a></li>
<li><a target="_blank" href="http://www.rivia.net/Gentimer.aspx">Rivia Gentimer</a></li>
</ul>
<p>Put these together and you have a very smooth operating machine that is all business.</p>
    ]]></content>
  </entry>
  <entry>
    <title>WinSCP equivalant for Mac OS X... almost</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/winscp_equivalant_mac_os_x..._almost" />
    <id>http://www.devinhedge.com/content/winscp_equivalant_mac_os_x..._almost</id>
    <published>2008-09-01T15:05:09-04:00</published>
    <updated>2008-09-01T11:05:14-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <summary type="html"><![CDATA[<p>I'm a big fan on <a target="_blank" href="http://winscp.net/eng/index.php">WinSCP</a>, a <a target="_blank" href="http://en.wikipedia.org/wiki/Secure_Shell">SSH</a>/SFTP client for Windows. It does everything I want it to do and more. I'm able to securely connect to a remote server via SCP, upload the latest patches to my client's websites, and then update the config files using the built-in editor to point to the new configuration. Presto! Change-O! New software is launched.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>I'm a big fan on <a target="_blank" href="http://winscp.net/eng/index.php">WinSCP</a>, a <a target="_blank" href="http://en.wikipedia.org/wiki/Secure_Shell">SSH</a>/SFTP client for Windows. It does everything I want it to do and more. I'm able to securely connect to a remote server via SCP, upload the latest patches to my client's websites, and then update the config files using the built-in editor to point to the new configuration. Presto! Change-O! New software is launched.</p>
<p>When I moved to Mac OS X I quickly realized that there is no equivilant piece of software. I tried <a target="_blank" href="http://rsug.itd.umich.edu/software/fugu/">Fugu</a>. It works and it's free. I wasn't impressed. I kept thinking, "Where's my WinSCP?"</p>
<p>Enter <a target="_blank" href="http://www.panic.com/">Panic's CODA</a>. It has most of the features of WinSCP, only the main focus is Internet Development. But just using CODA wasn't going to get me into all the boxes I manage. You see, I make sure I know my boxes and my boxes know me, so I use highly encrypted public/private key exhanges for authentication.</p>
<p>To get that working on the MacBook using CODA I have to use <a target="_blank" href="http://www.sshkeychain.org/mirrors/SSH-with-Keys-HOWTO/SSH-with-Keys-HOWTO-4.html">this HOW-TO guide</a> to. So far, so good. The only drawback is that I don't have the same paradigm: CODA is more like an <a target="_blank" href="http://en.wikipedia.org/wiki/Integrated_development_environment">Integrated Development Environment</a> (IDE).</p>
    ]]></content>
  </entry>
  <entry>
    <title>End of an era: The Three Year Tablet PC Experiment</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/end_era%3A_three_year_tablet_pc_experiment" />
    <id>http://www.devinhedge.com/content/end_era%3A_three_year_tablet_pc_experiment</id>
    <published>2008-07-20T00:32:37-04:00</published>
    <updated>2008-07-19T20:32:47-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <summary type="html"><![CDATA[<p>My three year experiment with a <a target="_blank" href="http://www.microsoft.com/windowsxp/tabletpc/default.mspx">Windows Tablet PC</a> came to a screeching halt Wednesday at the end of work when I did the unthinkable: I inadvertently dropped a <a target="_blank" href="http://www.cocacolazero.com/home.jsp">Coke Zero</a> into my machine.</p>
<p>The machine is dead: long live the machine.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>My three year experiment with a <a target="_blank" href="http://www.microsoft.com/windowsxp/tabletpc/default.mspx">Windows Tablet PC</a> came to a screeching halt Wednesday at the end of work when I did the unthinkable: I inadvertently dropped a <a target="_blank" href="http://www.cocacolazero.com/home.jsp">Coke Zero</a> into my machine.</p>
<p>The machine is dead: long live the machine.</p>
<p>Here is what I learned in the three years of using my <a target="_blank" href="http://reviews.cnet.com/tablet-pcs/fujitsu-lifebook-t4020d-tablet/4505-3126_7-31518031.html">Fujitsu Lifebook T4020D Convertible Tablet PC</a>:
<ul>
<li>I have always and will ever more love using a <a target="_blank" href="http://www.wacom.com/intuos/6x8.cfm">Wacom Pen Tablet</a>.</li>
<li>Having a tablet is perfect for sitting on the couch and surfing the web. It is the right size for power-surfing and blogging.</li>
<li><a target="_blank" href="https://addons.mozilla.org/en-US/firefox/addon/12">Pen-gesture browsing</a> rocks!!! (Think <a target="_blank" href="http://www.apple.com/iphone/features/safari.html#safarifeature">iPhone gestures</a>: very cool!)</li>
<li><a target="_blank" href="http://office.microsoft.com/en-us/onenote/default.aspx">Microsoft Office OneNote 2003 and 2007</a> is the second coolest<br />
application on the planet for capturing snippets of web-pages and<br />
screens and annotating them.</li>
<li><a target="_blank" href="http://www.ograhl.com/en/pdfannotator/">PDF Annotator</a> has never gotten enough airplay. There is nothing<br />
like typing a letter in <a target="_blank" href="http://www.openoffice.org/">OpenOffice</a>, saving as a PDF, then signing the<br />
document with my personal signature just before emailing it to someone.<br />
No printers were ever used in the transaction. Add the ability to send<br />
faxes through an online fax service and you are a very powerful Road<br />
Warrior.</li>
<li>The convertible form-factor was perfect for all those meetings with the person sitting across from me needed to see the screen. I could run presentations right from the screen, mark them up with digital ink and save for posterity.</li>
<li>The tablet form-factor is the most "Human" form factor in that in meetings I didn't have the psychological barrier of my laptop screen between me and my clients. (The "Laptop Effect" is thus: if the person across from you can't see your screen, they always feel like they don't know what is on your screen or that you are not 100% focused on them.)</li>
<li>Microsoft XP Tablet PC was a little rough around the edges compared to Vista.</li>
<li>Pen-based handwriting recognition stinks. Everything, and I mean everything, I wrote had to be converted from digital ink to text and it just never quite worked. Also, I was constantly fighting with the input-panel to get it to recognize my writing. Sorry, Bill G., but it just never worked quite right. </li>
<li>Skip bluetooth unless it is for an external keyboard.</li>
<li>Batteries. Batteries. Batteries. I never had enough battery life to leave the power cord at my desk. I was always replacing batteries due to cooking the battery in my travel case or the lithium-ion problem. Battery technology simply hasn't progressed to the point to make a device with a hard-drive and DVD drive viable for a ten-hour day of work.</li>
<li>Tablet PC's should not be used for audio or video production. Their power conservation technologies, despite not really working well, makes the machine horribly under-powered. I was always dropping frames or having drop-outs in recordings because the machine wasn't able to keep up. (I would record 4-8 tracks of audio at once.)</li>
<li>I was constantly battling proprietary driver issues that could not deal with the Tablet PC display orientation changing.</li>
<li>The things was too hot to hold in your hand.</li>
</ul>
<p>Despite all the hype and high-technology put into Tablet PCs, I still think it is too bleeding edge to be a viable solution for pen-based capture of all that I do: Executive and Program Management, Über-surfing the web, Audio Production, Multimedia Development, Video Production and Software Engineering. It just couldn't wear all those hats. Having said all that, I have no regrets. It was the perfect tool for just sitting back and surfing the news. I think the new <a target="_blank" href="http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;categoryId=8198552921644523779">Sony Reader Digital Book</a> (lousy name) is a much better form factor for eBooks. The <a target="_blank" href="http://www.apple.com/macbook/">MacBook</a>/<a target="_blank" href="http://www.apple.com/macbookpro/">MacBook Pro</a> is a much better form factor for wearing all those hats. It just works.</p>
    ]]></content>
  </entry>
  <entry>
    <title>Google unleashes new iGoogle</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/google_unleashes_new_igoogle" />
    <id>http://www.devinhedge.com/content/google_unleashes_new_igoogle</id>
    <published>2008-07-12T21:56:44-04:00</published>
    <updated>2008-07-12T18:01:27-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Bookmarked Interests" />
    <summary type="html"><![CDATA[<p><a target="_blank" href="http://www.google.com/webhp?rls=ig">Google </a>unleashed a new <a target="_blank" href="http://www.google.com/#">iGoogle </a>interface today. It looks clean; however, it also is meant for a wide-screen monitor. While they are becoming more and more popular, the standard form at most homes is by-and-large still a 4:3 aspect at 1024x768 pixels.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p><a target="_blank" href="http://www.google.com/webhp?rls=ig">Google </a>unleashed a new <a target="_blank" href="http://www.google.com/#">iGoogle </a>interface today. It looks clean; however, it also is meant for a wide-screen monitor. While they are becoming more and more popular, the standard form at most homes is by-and-large still a 4:3 aspect at 1024x768 pixels. From a <a href="http://www.useit.com/" target="_blank">web-design usability perspective</a>, they have elected to use up precious real-estate on the left-hand side that used to take up only a minuscule amount of space as a horizontal menu across the top. This is clearly some thing that doesn't work if you also have three columns of information blocks across the screen. Oops.<!-- break --></p>
    ]]></content>
  </entry>
  <entry>
    <title>Thanks for the loss of productivity Microsoft... again.</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/thanks_loss_productivity_microsoft..._again." />
    <id>http://www.devinhedge.com/content/thanks_loss_productivity_microsoft..._again.</id>
    <published>2008-07-10T19:40:28-04:00</published>
    <updated>2008-07-10T15:40:36-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <summary type="html"><![CDATA[<p>Today I woke up like so many other Windows XP users only to find that I had lost connectivity to the Internet... sorta.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Today I woke up like so many other Windows XP users only to find that I had lost connectivity to the Internet... sorta.</p>
<p>I went through all the usual troubleshooting and finally decided that either the Internet was suffering from a Zero-day attack on DNS servers from Tuesday's <a target="_blank" href="http://www.informationweek.com/news/internet/security/showArticle.jhtml?articleID=208808229">DNS server vulnerability announcement</a> or Microsoft had broken my computer with a Black Tuesday patch. When I brought up a <a target="_blank" href="http://info.vmware.com/content/GLP_VMwareWkstn?urlcode=PaidSearch_Google_AMER-US_AMER-US_VDI_WKSN_Brand_Search_VMwareWkstn&amp;src=PaidSearch_Google_AMER-US_AMER-US_VDI_WKSN_Brand_Search_VMwareWkstn&amp;ossrc=PaidSearch_Google_AMER-US_AMER-US_VDI_WKSN_Brand_Search_VMwareWkstn&amp;CMP=KNC-google&amp;HBX_OU=50&amp;HBX_PK=VMwareWkstn&amp;gclid=CLHmhISGtpQCFQOIFQod8UV-UA">VMWare</a> instance of <a target="_blank" href="http://www.centos.org/">CentOS </a>I realized that it was probably a combination of both. <!-- break -->There were a few sites that I wasn't able to resolve their hostname; however, I happened to be able to <a target="_blank" href="http://www.google.com/support/bin/static.py?page=searchguides.html&amp;ctx=advanced&amp;hl=en">creatively Google</a> <a href="http://www.channelregister.co.uk/2008/07/09/ms_dns_patch_zonealarm_woes/" target="_blank">an article about the patches</a> I applied to my machine last night that led me to believe that the latest patches from Microsoft had rendered ZoneAlarm personal firewall unable to pass port 80 and 443 traffic. I was still able to do trace routes but not name resolution. I <a target="_blank" href="http://download.zonealarm.com/bin/free/pressReleases/2008/LossOfInternetAccessIssue.html">downloaded the emergency patch from the fine folks at ZoneAlarm</a> and now I'm back in business. <a target="_blank" href="http://www.google.com/search?hl=en&amp;safe=off&amp;q=4*250&amp;btnG=Search">Only 4 hours of billable time lost.</a> Thanks, Microsoft! <a target="_blank" href="http://www.microsoft.com/about/companyinformation/usaoffices/pacwest/bellevue.mspx">Where do I send the bill for the lost time?</a></p>
    ]]></content>
  </entry>
  <entry>
    <title>Punishing a bad marketing decision</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/punishing_bad_marketing_decision" />
    <id>http://www.devinhedge.com/content/punishing_bad_marketing_decision</id>
    <published>2008-07-08T19:00:11-04:00</published>
    <updated>2008-07-08T15:02:30-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Bookmarked Interests" />
    <summary type="html"><![CDATA[<p>Here in Northern Virginia we have started receiving telephone marketing messages from our local Domino's Pizza. It isn't bad enough that they felt they could violate my trusting them with my contact information, but they had the audacity to call my home phone, my cell phone and my wife's cell phone. Upon calling the manager to complain and ask to opt-out of marketing messages, the manager apologized for hitting all of our numbers.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Here in Northern Virginia we have started receiving telephone marketing messages from our local Domino's Pizza. It isn't bad enough that they felt they could violate my trusting them with my contact information, but they had the audacity to call my home phone, my cell phone and my wife's cell phone. Upon calling the manager to complain and ask to opt-out of marketing messages, the manager apologized for hitting all of our numbers. (Apparently the automated marketing message system was supposed to correlate our address to all three numbers and pick just one number.) I dutifully accepted his apology but explained that the punishment for such a marketing blunder is the loss of our business and my sharing my experience on my blog.</p>
<p>Having worked for Domino's Pizza in college I know their management understands word-of-mouth advertising is stronger than the latest promotion. I also know that the majority of their customers don't use whatever promotion is going on because it doesn't quite "fit" the tastes and preferences of the average household. I remember studying a market survey in college that showed that despite promotions, you generally find the same things in a family's pantry and by extension the same things in their check-book register on a recurring basis. We are generally creatures of habit. For Domino's Pizza that translates into the average household ordering a large, two-topping pizza.</p>
<p>I'm wondering, “What marketing firm convinced the Upper Management at Domino's Pizza to betray the trust of their customer base?” Regardless, so long Domino's Pizza. Hello, Papa John's Pizza.</p>
    ]]></content>
  </entry>
  <entry>
    <title>Lou Reed makes a good point, doesn&#039;t understand marketing</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/lou_reed_makes_good_point%2C_doesn%2526%2523039%3Bt_understand_marketing" />
    <id>http://www.devinhedge.com/content/lou_reed_makes_good_point%2C_doesn%2526%2523039%3Bt_understand_marketing</id>
    <published>2008-03-15T09:04:51-04:00</published>
    <updated>2008-03-15T09:04:52-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Music" />
    <summary type="html"><![CDATA[<p>Lou Reed, who I am big fan of his music, made a point at the SXSW premiere of the documentary <i>Lou Reed's Berlin</i> that, "people have got to demand a higher standard".  <a href="http://news.zdnet.com/2100-9588_22-6234344.html">Coverage at  ZDNet</a>.  While I agree that MP3 is a crumby file format, Lou misses the point.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Lou Reed, who I am big fan of his music, made a point at the SXSW premiere of the documentary <i>Lou Reed's Berlin</i> that, "people have got to demand a higher standard".  <a href="http://news.zdnet.com/2100-9588_22-6234344.html">Coverage at  ZDNet</a>.  While I agree that MP3 is a crumby file format, Lou misses the point.</p>
<p>There are two factors at play here. First, most people don't know the difference between old and new technologies until it has reached a critical mass or is forced on them. One reason the market isn't demanding better quality music files is due to a lack of critical mass in HD-Audio equipment. Secondly, most people can't the difference in low-def and hi-def audio because of a lack of exposure to hi-def audio. This is called cognitive perception training. </p>
<p>In order to gain a critical mass, the price point for high-end electronics must meet two criteria: palatable price point and easy access to distribution points. For example, until HDTV was all over Best Buy and Circuit City at a decent price point (spelled access to financing), Americans had little interest in HDTV. Now everyone is raving about it.</p>
<p>Along the same lines, until Americans had easy access to HDTV, they generally had no clue how terrible the SD standard was. They had been trained into thinking that SD was just fine. Now that HD is mass-market, enough people have seen HDTV to know that SD stinks.</p>
<p>The same can be said of HD-Audio. Most people don't know what it sounds like. They don't know what it sounds like because the equipment isn't available at a price-point the market is willing to pay. How many people are willing to bay $10K+ for an amplifier and speakers that will even let you differentiate between 128k and 256k MP3 files much less <a href="http://en.wikipedia.org/wiki/Advanced_Audio_Coding" target="_blank">AAC</a>, <a target="_blank" href="http://flac.sourceforge.net/">FLAC</a> or <a target="_blank" href="http://www.vorbis.com/">OGG Vorbis</a>? My guess is very few. Until high-end AAC/FLAC/OGG Vorbis players, amplifiers and speakers are available at a price the market will bear, few people will <a target="_blank" href="http://flac.sourceforge.net/comparison.html">know the difference</a> in fidelity between 128k MP3s and a FLAC file.</p>
<p>Making matters worse is the availability of cheap but not so good sounding, recording equipment. Most of the bands that I listen to these days are of the mind of getting thier tracks down without regard to the fact they are recording on poor microphones to a poor audio interface with a poor A/D convertor at a low bit-rate and low band-width. For example, CDs still play 16-bit audio at 44.1 KHz. MP3s with compression vary; however, most MP3s purchased are 128Kbps at 44.1 KHz (something less than 16-bit but more than 12-bit). My recording equipment records at 48-bit and 192KHz, yet I don't have anything that will play it back that way except the actual recording equipment, digital amp and studio monitors. Once you've heard that level of detail and gotten used to it, CDs sound like AM radio. This really became self evident over Christmas when Rush released their latest album, Snakes and Arrows, on both CD and MVI DVD formats. The difference was so remarkable that I ripped the audio from the MVI DVD instead of the CD into MP3 just to pick up the extra detail on the recordings of the acoustic guitar.</p>
<p>So Lou Reed is correct in saying consumers should demand a higher standard; however, Lou should know that it is not just about a better file format than MP3 128Kbps. It's about the entire music industry providing better music recorded on better equipment, distributed on better file formats, and played on affordable equipment.</p>
    ]]></content>
  </entry>
  <entry>
    <title>Good examples of the graphical representation of vast amounts of scientific data</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/good_examples_graphical_representation_vast_amounts_scientific_data" />
    <id>http://www.devinhedge.com/content/good_examples_graphical_representation_vast_amounts_scientific_data</id>
    <published>2008-03-14T11:43:17-04:00</published>
    <updated>2008-03-14T11:44:46-04:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Technology" />
    <summary type="html"><![CDATA[<p>I've been thinking a lot about how much I hate PowerPoint lately, particularly for representing vast amounts of data. It turns out I'm not alone.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>I've been thinking a lot about how much I hate PowerPoint lately, particularly for representing vast amounts of data. It turns out I'm not alone. Written in September of 2003, the master of the <a href="http://www.edwardtufte.com/tufte/books_visex" taget="_blank">graphical representation of data</a>, <a href="http://www.edwardtufte.com" taget="_blank">Edward Tufte</a>, wrote <a href="http://www.wired.com/wired/archive/11.09/ppt2.html" taget="_blank">an article</a> pointing out the same failings that occur when relying on PowerPoint to convey extremely incoherent sets of data, their inter-relationships and the conclusions to be drawn from the data sets. In the Q&amp;amp;A section of Tufte's site, Dr. Tufte points out how the investigation board of the Columbia accident noted that many of <a href="http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB&amp;amp;topic_id=1" taget="_blank">the briefing slides didn't convey</a> the risks of the dangers caused by the foam insulation falling off the External Tank of the shuttle launch vehicle. I am absolutely fascinated by the quality of the graphical representation of the data in the <a href="http://spaceflight.nasa.gov/shuttle/archives/sts-107/investigation/CAIB_medres_full.pdf" taget="_blank">final report by the investigation board</a>. Take note of the fact there is almost no way to represent this in view graphs.</p>
    ]]></content>
  </entry>
  <entry>
    <title>The mindset of the Class of 2011</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/mindset_class_2011" />
    <id>http://www.devinhedge.com/content/mindset_class_2011</id>
    <published>2008-02-03T20:08:55-05:00</published>
    <updated>2008-02-03T20:08:56-05:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <summary type="html"><![CDATA[<p>I was reading Boing Boing and ran across <a href="http://www.beloit.edu/%7Epubaff/mindset/2011.php">this</a>: lot's of things that the high school class of 2011 has never experienced and thus I feel old. The class of 2011 never saw a Berlin Wall (unless they visited a piece of it in <a href="http://metrocentric.wordpress.com/2007/09/13/findit-berlin-wall/">Rosslyn, VA</a> or <a href="http://www.kentuckknob.com/html/sculpture_garden.htm">Kentuck Knob</a> in Pennsylvania. South Africa has never suffered from <a href="http://en.wikipedia.org/wiki/Apartheid">Apartheid</a>.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>I was reading Boing Boing and ran across <a href="http://www.beloit.edu/%7Epubaff/mindset/2011.php">this</a>: lot's of things that the high school class of 2011 has never experienced and thus I feel old. The class of 2011 never saw a Berlin Wall (unless they visited a piece of it in <a href="http://metrocentric.wordpress.com/2007/09/13/findit-berlin-wall/">Rosslyn, VA</a> or <a href="http://www.kentuckknob.com/html/sculpture_garden.htm">Kentuck Knob</a> in Pennsylvania. South Africa has never suffered from <a href="http://en.wikipedia.org/wiki/Apartheid">Apartheid</a>. And the <a href="http://en.wikipedia.org/wiki/Soviet_Union">Soviet Union</a> is about as relevant as <a href="http://www.historyplace.com/unitedstates/impeachments/nixon.htm">Richard Nixon</a>. "<a href="http://en.wikipedia.org/wiki/Eastern_Air_Lines">Eastern Airlines</a> never 'earned their wings' in their lifetime". Finally, <a href="http://en.wikipedia.org/wiki/U-2_Crisis_of_1960">U2</a> is a band to them, not a plane.</p>
<p>Upon reading the list, I realized they've had a pretty peaceful life. Really. They've never felt the heat of Cold War. "No Nukes!" really isn't a concept they understand and <a href="http://www.amazon.com/99-Luftballons-Nena/dp/B0000025ZI"><i>99 Luftballons</i></a> is just a cute video on <a href="http://shop.vh1.com/Retro-Rock_stcVVcatId424123VVviewcat.htm">VH1 Retro</a>.</p>
<p>Looking at it objectively is hard. A child of the 70's and 80's: I'm a Gen-Xer. We came into the world cynical. Gen-Y came into the world thinking they could conquer anything. I hope they can.</p>
<p>
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    ]]></content>
  </entry>
  <entry>
    <title>Monopoles and whiney Loudoun citizens (not my neighbors)</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/monopoles_and_whiney_loudoun_citizens_%28not_my_neighbors%29" />
    <id>http://www.devinhedge.com/content/monopoles_and_whiney_loudoun_citizens_%28not_my_neighbors%29</id>
    <published>2008-02-03T11:10:13-05:00</published>
    <updated>2008-02-03T11:10:15-05:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <summary type="html"><![CDATA[<p>I've <a href="http://www.google.com/analytics/">noticed</a> that my <a href="http://www.devinhedge.com/content/guide_living_northern_northern_virginia">Guide to Living in Northern Northern Virginia</a> has been getting a lot of traffic so I thought I would post some more thoughts to give folks a sense of what they are getting into.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>I've <a href="http://www.google.com/analytics/">noticed</a> that my <a href="http://www.devinhedge.com/content/guide_living_northern_northern_virginia">Guide to Living in Northern Northern Virginia</a> has been getting a lot of traffic so I thought I would post some more thoughts to give folks a sense of what they are getting into.</p>
<p>The <a href="http://loudounextra.washingtonpost.com/">Loudoun Extra</a>, a <a href="http://www.washingtonpost.com/">Washington Post</a> local paper has been running several articles and a blog entry on <a href="http://loudounextra.washingtonpost.com/blogs/living-loco/2008/jan/30/better-cell-coverage-vs-rural-beauty/">Better Cell Phone Coverage vs. Rural Beauty</a>. I agree that cell phone towers are generally unsightly; however, <a href="http://www.mountshastaecology.org/Winter2007/telephone%20poles.jpg">so are telephone and electric cables</a>. Like most things, there needs to be a balance between technological advances and the visual pollution caused by the technology. In Loudoun County, the line that separates the D.C. to Boston <a href="http://en.wikipedia.org/wiki/Megalopolis">Megalopolis </a>runs right through the middle. Eastern Loudoun, a rural expanse of horse farms and Grand Estates fights against the overcrowding and sprawl of the <a href="http://en.wikipedia.org/wiki/Bedroom_community#Exurbs">Exurbs </a>in Western Loudoun.</p>
<p>The fact remains, the <a href="http://blogs.usatoday.com/ondeadline/2007/07/report-shows-us.html">U.S. lags the rest of the world in broadband</a> and next-generation wireless applications such as <a href="http://www.wimaxforum.org/technology/">WiMax</a>. This lag is starting to have the side-effect of <a href="http://money.cnn.com/2005/06/16/technology/broadband/index.htm">hurting the U.S. economy</a>. Me personally, I'm tired of be razzed by European and Asian colleagues over having poor cell phone service and poor <a href="http://ask.slashdot.org/article.pl?sid=07/07/26/1420211">cell phone options</a>. So when I see a tower go up, I think that at least my coverage area is increasing.</p>
<p>Northern Virginia along the Potomac River is particularly bad for mobile coverage. So when I saw that two towers were going up in the most annoying dead zone, I applauded. I got down right giddy when I realized that the two cell phone towers are disguised as <a href="http://www.invisibletowers.com/project-details.asp?id=5">a clock tower</a> and a <a href="http://www.invisibletowers.com/project-details.asp?id=2">nice addition to my local fire station</a>. It sure beats <a href="http://www.sharedsites.com/photo.asp?f=photo&amp;sid=17">this one on Belmont Ridge</a> next to the <a href="http://www.dullesgreenway.com/cgi-bin/dghome.cfm">Dulles Greenway</a>.</p>
<p>So if the whiney Eastern Loudouners want to complain about an 80 foot tower disguised as a tree by <a href="http://www.invisibletowers.com/">Invisible Towers</a>, maybe they should consider more towers disguised as shorter trees, or clock towers,&nbsp; or both. Another option would be to <a href="http://www.cellularpcs.com/gallery/displayimage.php?album=6&amp;pos=0">add cell phone antennas</a> to the ugly telephone poles lining the roads of Eastern Loudoun. Either way, stop whining and start thinking of a creative solution so that we can advance in wireless technology. <a href="http://www.cascadesva.com/">Cascades</a> did and it looks just fine. There is even a small chance I'll be able to dump <a href="http://www.comcast.com/">Comcast </a>or <a href="http://www.verizon.com/fios">Verizon FiOS</a> for some WiMAX provider in the future now that there is a tower in the area.</p>
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    ]]></content>
  </entry>
  <entry>
    <title>Why GM is losing ground to Toyota and Honda</title>
    <link rel="alternate" type="text/html" href="http://www.devinhedge.com/content/why_gm_losing_ground_toyota_and_honda" />
    <id>http://www.devinhedge.com/content/why_gm_losing_ground_toyota_and_honda</id>
    <published>2008-02-03T10:07:59-05:00</published>
    <updated>2008-02-03T10:07:59-05:00</updated>
    <author>
      <name>devinhedge</name>
    </author>
    <category term="Criticism" />
    <summary type="html"><![CDATA[<p>If you have been living under a rock, I'll catch you up to speed on the U.S. auto industry: Ford and GM have squandered away technical inovation much in the same way they did in the 70's. This time, they won't be able to recover due to globalization.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>If you have been living under a rock, I'll catch you up to speed on the U.S. auto industry: Ford and GM have squandered away technical inovation much in the same way they did in the 70's. This time, they won't be able to recover due to globalization.</p>
<p>The latest example is the <a href="http://www.autoweek.com/apps/pbcs.dll/article?AID=/20080203/FREE/619174692/1024" target="_blank">GMC Denali XT</a> concept car. GM is bring an updated Chevy El Camino to the auto show with a hybrid engine. Nevermind that the Chevy El Camino looks silly. Dig into the story further: GM hasn't brought any concept cars into production in years. This will likely never see the production line as well. Adding to the poor excuse of a concept car is the 4.9-liter V8 with direct-injection gas burning engine with an output of ~326HP. Sure it will burn E85, but so does my 1996 Ford Explorer without modification or need for the FlexFuel logo plastered on the tailgate. The hybrid powerplant is the same as the of the Yukon hybrid which gets a whopping ~22.7 mpg. I'm trying to see how this is good for the environment or for my wallet. Not to mention the max. payload on this puppy is estimated at 1,100-pounds.</p>
<p>What GM and Ford has failed to see (again) is that the world has changed. We don't need big vehicles. Truth is, we never did. The only reason we have them now is that it somehow got woven in the fabric of American culture that we have to gluttonous just because we can. Don't get me wrong, I love my Ford Explorer, but it's going to the scrapheap as soon as I can afford to get the next generation Toyota <i>Something</i> hybrid running on a hybrid hydrogen fuel-cell powerplant.</p>
<p>Gluttony has never been good for anyone, let alone an entire society. It caused the downfall of the Roman Empire. It has gotten the world where it is with global warming. Gluttony also breeds contempt by third-world countries who are the most likely future generators of greenhouse gases and pollutants. This contempt breeds political unrest and thus local or regional violence breaks-out.</p>
<p>Simply put, if the United States doesn't set the example, someone else will. If GM and Ford won't step up, some other automobile manufacturer will. If GM and Ford don't start bringing designs to market that are pertinent to reducing energy reliance on other countries, halting global warming due to greenhouse gas emissions, and reducing toxic pollutants in the air; then another car company will. They should set the example instead of bringing us more concept cars that never make it to the production line. Toyota and Honda are already leading the industry. If GM and Ford does not act, their business model will no longer by relevant to the market and the long term viability of their existence as corporations will be called into question.</p>
<p>Sadly, GM and Ford may already be there. The next year will be the real litmus test. Will GM and Ford be able to pull out of their nose-dives once a new administration is in the White House?</p>
    ]]></content>
  </entry>
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